The referral that never happened
Every satisfied client could be your best marketing department. Instead, they’re just passing along phone numbers that never get dialed.
The open house problem (and how smart agents solve it)
You spend Monday morning trying to remember which couple loved the kitchen and which investor was asking about comparable sales. By Tuesday, half of them have already found another agent.
The investor who got away
You spend four hours frantically preparing for an out-of-state investor’s one-day property marathon. Monday morning, he emails: ‘Thanks, but I decided to work with someone else—they had everything organized digitally.